campaign

packaging design

The goal of this project was to create a concept and packaging design for condoms that would be more appealing to potential users.

I believe that by making condoms more visually appealing and incorporating elements of popular culture, we can help reduce any hesitation people may have about using them.

I noticed that condoms and music storage mediums such as vinyl records and CDs have a similar shape (a circle within a square), and I wanted to incorporate this idea into my design.
I decided to combine condoms and music by creating a design that featured a DJ‘s name and a QR code linking to their SoundCloud playlist on the front and back of the condom packaging.

I experimented with this concept by creating a prototype in collaboration with hörberlin.
These condoms could be given out or sold at clubs as a promotional tool for DJs.

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